Viareggio and Liberty style

Discover Viareggio with our liberty art nouveau itinerary

Follow our itinerary, you will discover all the wonders that surrounds you in just 3 hours!

Discover Itinerary

Walking through the streets of Viareggio, you can't help but admire the beautiful Liberty Art Nouveau architecture and decorations from the early 1900s. Excited to admire so much beauty.
Liberty style or new art, was an artistic and philosophical movement between the nineteenth and twentieth centuries.
Walking along the Margherita promenade, which takes this name precisely because on the side opposite the sea there are many buildings decorated in succession with ceramics, marbles and floral motifs born from the collaboration between the painter, ceramist Galileo Chini and the modernist architect and engineer Alfredo Belluomini.
The coastal panorama that presents itself to you: On the one hand the seaside architecture (viale Margherita and viale Marconi), on the other the residential architecture (viale Manin, viale Carducci and Buonarroti).
the route I suggest starts as soon as you leave the Tahiti hotel, just 500 meters away you will meet
Argentine villa

via A. Fratti, 44-400

Historic residence from 1926 built with Art Nouveau architecture with modernist influences, on the first floor you can find beautiful majolica and ceramics worked by Galileo Chini while on the ground floor you will find an exhibition of paintings by Giuseppe Biasi, halls and columns decorated with ceramics, mosaics and frescoes. Outside there is a large and well-kept garden from which you can admire all the beauty of the villa.

Cottages and bathing establishments on the promenade

V.le Margherita and V.le Manin

Walk towards the sea and once you reach the Promenade, follow it southwards, after passing Piazza Mazzini you will come across a series of villas and hotels in sequence, including:

• Happy Bath (1933)
• Martinelli bathroom (1928)
• Bagno Bertuccielli (1931)
• Villino Chizzolini (1910)
• Villino Flora (1912)
• Villino Sofia (1850-1920)
• Villino Amoreti (1925)
• Villino Fontanella (1912)

Shortly after you will come across the building, symbol of the city of Viareggio, the Gran Caffè Margherita

Caffè Margherita (1929) V.le Margherita,30

In its decorative and oriental architectural particularity, it represents one of the last works of the late Art Nouveau period in Viareggio. Continuing you will encounter:

Galleries, Shops and Cinemas in V.le Margherita between numbers 33 and 21

• Chalet Martini (1899)
• Book Gallery (1931)
• Whale Bath (1928) ei
• Warehouses Duilio 48 (1925)
• Cinema Theater Eden (1930)

If you look across the street you will admire the architecture of the Hotel Liberty

Hotel liberty (1924) V.le Manin,18

if you continue for another two hundred meters you will arrive at

Walkiria Perfumery (1927) Piazza D'azeglio

Originally the most exclusive business in the city frequented by nobility and high society, princes, queens and barons, actors and actresses. inside the original fittings have been maintained. Going back along the walk past the clock tower you will come across:

Imposing and Majestic Hotels V.le Manin

• Hotel palace (1922)
• Hotel villa tina (1928)
• Hotel Royal (1925)

Principe di Piemonte (1922)

Hotel Excelsior (1925)

You can continue your journey by going back on the street parallel to the seafront, Viale Buonarroti to admire

Villini Villini Buonarroti

• Villino Fontanella (1912)
• Villino Nistri (1913)
• Villino Caprotti (1914)

a little further on

Villa Puccini

Villa Puccini (1919) where Giacomo Puccini lived in this residence the last years of his life, after abandoning his beloved villa in Torre del Lago. All these buildings are characterized by a style of clear modernist derivation, the result of particularly indicative experiments in the Viareggio architecture of the early twentieth century.

The heterogeneous silhouettes of the facades, the polychrome ceramic decorations, the wrought iron balustrades and the marble ornaments, masterpieces of this period that arise from the collaboration between very famous artists such as Galileo Chini painter, decorator, ceramist (Florence 1873 – 1956) and the architect-engineer Alfredo Belluomini (Viareggio 1892 – Florence 1964); the cooperation that has strongly characterized the seaside architecture of Viareggio. A rich repertoire of architectural and decorative styles, spanning fifty years of history and art, unfolds before your eyes among cafes, bathrooms, hotels and villas. From neo-classical references to early twentieth-century Liberty, from Deco influences to the Rationalism of the 1920s and 1930s. The discovery of the city, however, does not stop at the seafront: going up its heart you discover numerous private houses, the so-called "Viareggio ”, with its characteristic vertical and narrow development, and with its notable decorative apparatus.

Source @ www.libertyviareggio.it

The offer of Tahiti is expanding and in 2023. To allow you to discover the places, art, history and culture of Versilia we have entered into a collaboration with the Association of Bourbon villas and historic homes of Versilia .

We will gradually update the excursions that will be organized on social media, for example:

"The pilgrim's walk - Camaiore and the Via Francigena"

Classic tour of Viareggio Liberty

"The cultural salon by boat", on Lake Massaciuccoli, the Lake of Giacomo Puccini, of the Lake Painters.

Art Nouveau Week, in collaboration with Italia Liberty,

Four steps in the Selva Regia

A path designed for the environment and the history of the area! Torre del Lago Puccini – Marina di Vecchiano – Migliarino Park – San Rossore – Massaciuccoli.

All excursions will be mainly outdoors in full compliance with safety regulations.